18 Four-second attention span?
Thursday 9th November, 2006
It seems that shoppers will abandon a website if it takes longer than four seconds to load, according to a survey reported on by the BBC news website.
I thought it was only children which were impatient. My sons wait far longer than that for Playstation games to load!
The four-second threshold is half the time previous research, conducted during the early days of the web-shopping boom, suggested that shoppers would wait for a site to finish loading.
This general impatience is getting worse. What if your connection is poor?