104 "Effective Evangelism" from Microsoft
Monday 18th February, 2008
This article is eye-opening to say the least. It's a guideline written in 1997 on how to get Microsoft's platforms accepted as de facto standards. Here are some classic quotes, but you should read the full article to get a fuller flavour. :)
Working behind the scenes to orchestrate "independent" praise of our technology, and damnation of the enemy's, is a key evangelism function during the Slog. "Independent" analyst's report should be issued, praising your technology and damning the competitors (or ignoring them).
Analysts sell out - that's their business model. But they are very concerned that they never look like they are selling out, so that makes them very prickly to work with.
Get a well-known consultant on your side early, but don't let him publish anything blatantly pro-Microsoft. Then, get him to propose himself to the conference organizers as a moderator, whenever a panel opportunity comes up. Since he's well- known, but apparently independent, he'll be accepted ...
lt's amazing what some people will do for a T-shirt.
Interesting peek into an alien mindset.